Every time I tune in to Rush Limbaugh on KFYI in Phoenix Az the highest probability is that there will be a commercial playing. Here is my algorithm when tuning in:
1- flip on radio
2- if I hear Rush Limbaugh talking I listen till the next commercial then turn off the radio
3- if I hear a commercial I turn the radio off. Its a crap shoot as to whether I turn it back on again.
If they want to keep listeners they are going to have to reduce the number of commercials. At some point I will cease the above algorithmic behavior if the commercials go to some reasonable level and just leave the radio on. If KFYI does not adjust this I will maintain my listenership at the almost dead level.
Its either this or more creative embedded commercials that are not so grating on the nerves. I do not know which will be more economically viable because the commercials quality will have to improve so much that it will cost a significant amount of money.