You own and business and you want to encourage gym usage on the part of your employees. What is the optimum method? Do you pay the total cost of the membership? The smartest solution is how the owner of EFDATA Bob Fitting handled gym memberships. Gym memberships were subsidized but not free. His explanation was if its free EVERYBODY signs up and they 1 in 10 uses what his company paid for. His solution? It was to charge a nominal fee large enough that you had to really WANT to use the membership or it made no sense. It was like 20 bucks a month. Just enough to make them make a decision. This is a flip side view of the same idea that people do not respect things they get for a low cost. For example if you are too nice unless the person(s) you are dealing with are very mature and have alot of experience dealing with people you are bound to get short shrift. Even then it pays to toughen up sometimes. But then some people are just so sweet they are really not capable of stinking the place up. Its a delicate balance knowing when to spray. What does Mr. Skanks say?
Research Links Mises Institute: Human Action PDFLocal: Human Action