There are two key components to our system:

The Artifice System is a set of models and tools designed to specifically support psychological combat in an adversarial context. When you are facing an adversary or competitor it provides you with a means to:

  • analyse and operationalise your mission goal and determine the desired target behaviour change in your target
  • identify how you will assess whether your actions have worked
  • conduct target audience analysis to identify vulnerabilities that can be exploited to bring about behaviour change in your target
  • establish whether deception and covert influence is a necessary, legal, proportionate, and ethical means for achieving your operational goals
  • plan your operational activity and present your ideas in an intellectually robust format
  • graphically represent your plans to support the communication of your deceptive intent to others
  • execute your plan within a broader operational context.

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